Innovative, video-included fundraising e-mail from McCain campaign, from his mother in re his birthday

Here is the text of an e-mail sent out under the signature of the Senator’s mother, Roberta, which was distributed at 12:20 PM on Tuesday, August 28, in advance of the Senator’s birthday on Wednesday.

A particularly innovative element of the e-mail is the video included within it. It is a short video in which Senator McCain’s mother, Roberta, speaks directly to the recipient about her son. Campaignia believes the e-mail to be effective, particularly the video aspect, which adds a personal, humanizing touch to the otherwise mundane topic of fund-raising. The complete text is below, with video link within it:

Dear [recipient’s first name],

Tomorrow is my son’s birthday and for such a happy day my daughter-in-law, Cindy McCain, has put together a birthday card to him that both of us hope you will sign.

My son, Senator John McCain, has been a leader his entire life. When he was a young boy, all of the kids knew me as “Johnny’s mother” because he was the leader of the other children. I raised him to be strong, to enjoy life, and to serve others. So I’m not surprised he’s grown up to be one of our country’s greatest leaders - and the best candidate for president. You do not have to guess about where he stands, his leadership abilities or what he can accomplish.

Service to one’s country is a tradition in our family. John has carried on our family tradition of service throughout his life in the Navy, in Congress and the Senate and hopefully as the next President of the United States. If you want a president with experience, character, courage and unwavering dedication to service, you’ll get one by helping John Sidney McCain get elected.

As a special birthday gift, I hope you will follow this link to sign the birthday card Cindy has arranged and make a contribution to his campaign for president. Campaigning is long, hard and expensive and your financial help will be appreciated. So please, give John a great birthday gift by making a donation today of $71, $142 or even $213 - as much as you can to help his campaign.

Yours sincerely,
Roberta McCain(Mrs. John Sidney McCain Jr.)

P.S. Please follow this link to sign the online birthday card Cindy has put together before John’s birthday tomorrow.

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