Friday, September 7, 2007

Text of McCain's fundraising e-mail in the aftermath of 9/5 UNH debate, under the signature of Rick Davis

Below is the text of the fundraising e-mail, sent out under the signature of campaign manager Rick Davis on Thursday, September 6, in the aftermath of the previous day's debate at the University of New Hampshire.

This differs from other fundraising e-mails in two main respects. One is the fact that it is structured in the form of a memo from the campaign manager. While some previous e-mails had been sent out under the campaign manager's signatures- most, if not all, previous e-mails had been framed as ostensibly personal letters, with the first name of the recipient prominently noted in the salutation. The second difference is that it also has cool graphics and quotes from New Hampshire voters, about Senator McCain's performance during the debate.

Davis's text is italicized.

To: All McCain Supporters
From: Rick Davis, Campaign Manager
Re: Last Night's Debate

I hope you had a chance to watch last night's New Hampshire GOP Debate - it was a perfect example of why John McCain is the only candidate ready to be Commander-in-Chief from day one. And post-debate focus groups show the voters agree.

"I think John McCain sounded the most presidential, even the other candidates were quoting John McCain during their responses."

"I think McCain just has the experience and it came through in his answers."

"[H]e was very passionate about being a leader. And that's what we need in this country: a leader who's not afraid to do what he says."

"He exhibits leadership a lot better than other candidates seem to ... He was direct. He spoke forcefully in support for the war in Iraq."

Fox News' "Hannity & Colmes," 9/5/07

Bottom line: This campaign is in your hands. We need your help to turn last night's momentum into the votes needed to make John McCain our next president. It's clear that this isn't a time for spin or slick, made-for-TV responses. It's time for serious leadership and straight talk. At every turn last night, John McCain stood up with straight talk and a willingness to tackle our nation's challenges head-on.
I'm proud that John McCain is about solutions, not sound bites. Last night's
debate showed why John McCain is ready to be Commander-in-Chief from day one and win the war against Islamic extremists.

At last night's debate, voters in New Hampshire and around the country saw the John McCain we know and support - now it's our turn to stand up and make sure every voter gets to know John McCain before they cast their ballot. With the primaries getting closer every day, it's clear we need to have the resources necessary to help John McCain win right now. In a competitive campaign such as this one, we need every dollar possible to reach out to voters, spread John McCain's message and build our organization to get voters to the polls on Election Day.

As you saw from last night's debate, John McCain is winning over new supporters every day - and with your immediate contribution we can turn those new supporters into votes. He's been out on the road holding town hall meetings and talking with voters about the issues that matter to them in this campaign, and voters are responding to his leadership, experience and straight talk. I hope you'll join me in keeping last night's momentum going.

Paid for by John McCain 2008 ·
www.JohnMcCain.com

You can contact Campaignia at publisher@campaignia.org.

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